Specialty Sales Major Guide: Overview and RoEDU™ Opportunities 2025

The Specialty Sales major builds core foundations in this discipline and prepares students with practical, career-relevant skills. Use RoEDU™ to find programs that match your goals.

Within Marketing, students often explore key subfields and specializations that provide targeted expertise.

Graduates translate classroom knowledge into real-world impact across sectors through hands-on projects and internships.

As part of Marketing, this major connects to diverse, high-demand fields and interdisciplinary pathways.

Salary Outlook

Entry-level salary
$67,434

Typical starting pay soon after graduation.

Mid-career salary (10y)
$106,618

Estimated after a decade of experience.

Experienced salary (20y)
$143,286

Seasoned professionals at ~20 years.

Weighted median over last 5 years
CAGR 4.0%

CAGR (compound annual growth rate) summarizes average yearly change across the observed period.

Estimated lifetime earnings

40 years, present value
$2,697,360

Employment-weighted across mapped SOCs; entry ≈ 85% of median; historical CAGR shown for last 5y; projections capped at 3% CAGR; lifetime is 40-year present value at 3% discount.

Career Opportunities & Salaries

Data from Bureau of Labor Statistics (2024) • Median wages, employment, and growth projections

OccupationMedian WageTotal JobsGrowth RateEducation
Marketing Managers
SOC: 11-2021
Occupation: Marketing Managers
$161,030
384,980
N/A
N/A
Market Research Analysts and Marketing Specialists
SOC: 13-1161
Occupation: Market Research Analysts and Marketing Specialists
$76,950
861,140
N/A
N/A
Merchandise Displayers and Window Trimmers
SOC: 27-1026
Occupation: Merchandise Displayers and Window Trimmers
$37,350
192,480
N/A
N/A
First-Line Supervisors of Retail Sales Workers
SOC: 41-1011
Occupation: First-Line Supervisors of Retail Sales Workers
$47,320
1,113,160
N/A
N/A
First-Line Supervisors of Non-Retail Sales Workers
SOC: 41-1012
Occupation: First-Line Supervisors of Non-Retail Sales Workers
$84,130
219,010
N/A
N/A
Parts Salespersons
SOC: 41-2022
Occupation: Parts Salespersons
$37,440
265,060
N/A
N/A

Historical Career Trends (2020-2024)

Historical data from Bureau of Labor Statistics (2020-2024) • Salary trends and employment growth over 5 years

Marketing Managers

13.3%
5-Year Growth
YearMedian WageEmployment
2024$161,030384,980
2023$157,620368,940
2022$140,040328,570
2021$135,030278,690
2020$142,170270,200

Market Research Analysts and Marketing Specialists

16.9%
5-Year Growth
YearMedian WageEmployment
2024$76,950861,140
2023$74,680846,370
2022$68,230798,620
2021$63,920727,540
2020$65,810690,160

Parts Salespersons

15.3%
5-Year Growth
YearMedian WageEmployment
2024$37,440265,060
2023$36,860260,770
2022$35,800259,280
2021$34,260265,130
2020$32,460253,870

Securities, Commodities, and Financial Services Sales Agents

20.6%
5-Year Growth
YearMedian WageEmployment
2024$78,140472,300
2023$76,900479,630
2022$67,480443,220
2021$62,910426,870
2020$64,770440,300

Travel Agents

14.4%
5-Year Growth
YearMedian WageEmployment
2024$48,45059,150
2023$47,41058,250
2022$46,40053,180
2021$43,81037,190
2020$42,35055,180

Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products

7.6%
5-Year Growth
YearMedian WageEmployment
2024$66,7801,266,860
2023$65,6301,288,920
2022$63,2301,273,400
2021$61,6001,242,490
2020$62,0701,278,670

Colleges offering Specialty Sales

University of Delaware

RoEdu™

999

Net Price

$18k

Earnings

$66k

Immaculata University

RoEdu™

999

Net Price

$30k

Earnings

$72k

Brigham Young University

RoEdu™

999

Net Price

$15k

Earnings

$65k

University of Maryland-College Park

RoEdu™

999

Net Price

$16k

Earnings

$69k

Rutgers University-New Brunswick

RoEdu™

999

Net Price

$20k

Earnings

$65k

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