The Marketing major builds core foundations in this discipline and prepares students with practical, career-relevant skills. Use RoEDU⢠to find programs that match your goals.
Within Business, students often explore key subfields and specializations that provide targeted expertise.
Graduates translate classroom knowledge into real-world impact across sectors through hands-on projects and internships.
As part of Business, this major connects to diverse, high-demand fields and interdisciplinary pathways.
Typical starting pay soon after graduation.
Estimated after a decade of experience.
Seasoned professionals at ~20 years.
CAGR (compound annual growth rate) summarizes average yearly change across the observed period.
Employment-weighted across mapped SOCs; entry â 85% of median; historical CAGR shown for last 5y; projections capped at 3% CAGR; lifetime is 40-year present value at 3% discount.
Data from Bureau of Labor Statistics (2024) ⢠Median wages, employment, and growth projections
| Occupation | Median Wage | Total Jobs | Growth Rate | Education |
|---|---|---|---|---|
Advertising and Promotions Managers SOC: 11-2011 Occupation: Advertising and Promotions Managers | $126,960 | 21,100 | N/A | N/A |
Marketing Managers SOC: 11-2021 Occupation: Marketing Managers | $161,030 | 384,980 | N/A | N/A |
Sales Managers SOC: 11-2022 Occupation: Sales Managers | $138,060 | 603,710 | N/A | N/A |
Fundraising Managers SOC: 11-2033 Occupation: Fundraising Managers | $123,480 | 36,920 | N/A | N/A |
Fundraisers SOC: 13-1131 Occupation: Fundraisers | $66,490 | 105,930 | N/A | N/A |
Market Research Analysts and Marketing Specialists SOC: 13-1161 Occupation: Market Research Analysts and Marketing Specialists | $76,950 | 861,140 | N/A | N/A |
Historical data from Bureau of Labor Statistics (2020-2024) ⢠Salary trends and employment growth over 5 years
| Year | Median Wage | Employment |
|---|---|---|
| 2024 | $161,030 | 384,980 |
| 2023 | $157,620 | 368,940 |
| 2022 | $140,040 | 328,570 |
| 2021 | $135,030 | 278,690 |
| 2020 | $142,170 | 270,200 |
| Year | Median Wage | Employment |
|---|---|---|
| 2024 | $76,950 | 861,140 |
| 2023 | $74,680 | 846,370 |
| 2022 | $68,230 | 798,620 |
| 2021 | $63,920 | 727,540 |
| 2020 | $65,810 | 690,160 |
| Year | Median Wage | Employment |
|---|---|---|
| 2024 | $98,090 | 111,400 |
| 2023 | $98,540 | 111,060 |
| 2022 | $83,240 | 97,350 |
| 2021 | $79,890 | 82,380 |